THE WORK

Creative ideation and development of campaign concepts from initial brief to final execution across shopper and brand for Lion’s portfolio of beers and RTDs, with ideas such as ‘THE HYOKETSU DRIFT’. ‘THE KEGG HUNT’, ‘TASTE YOUR SHARE OF $20K EVERYDAY’, and ‘THE SUMMER POURCAST’.

Crafted persuasive, on-brand long and short-form copy that connected with target audiences and drove engagement and brand awareness across multiple touchpoints, including social, digital, OOH, radio, shopper, eDM, website, on-pack and path-to-purchase.