THE brief

Develop a cost-effective plan to expand Honest Eggs’ farming land so they can keep their eggs honest.

THE WAY IN

Rural schools across the country have plenty of land, but often fewer resources, teachers and pathways than their city counterparts.

THE IDEA

Partner with rural Australian schools that have large areas of land or existing agricultural programs to embed Honest Eggs into the curriculum, teaching agriscience and agribusinesses while simultaneously expanding Honest Eggs’ footprint.