THE brief

Engage with wholesale tyre retailers and executives through a innovative product launch event to showcase the new Turanza 6 tyres in a compelling way.

THE idea

A pitch winning, sensory-focused experience highlighting the Turanza 6's innovative design, outstanding performance and exceptional quietness. An immersive journey through touch, sight, sound and silence, demonstrating how Bridgestone's technology creates a superior driving experience. The event was split
into three zones, each showcasing how cutting-edge science drove every aspect of the Turanza 6's
engineering excellence.


We projected rolling clouds and lightning onto the ceiling to create the illusion of rain. Spatial audio
was used to make guests feel as though they were inside a car commercial, purely through sound, and we integrated competitions and games with an educational element, including a grip‑strength tournament and
a shuffleboard tournament.