THE Brief

Get beer shoppers stocking up over the Easter long weekend to grab a case of Hahn by developing a clever promotion that ties into the season.

THE IDEA

The Hahn Kegg Hunt — a game where scanning revealed instant prizes. If you found a Hahn Easter Kegg, you could win fuel, DoorDash vouchers and free cases of Hahn.

Plus, one lucky player could discover the Kegg full of cash and instantly win $20,000.

We also hid specially marked ‘keggs’ across bottleshop apps, turning it into a virtual hunt. Consumers who found a kegg simply added it to their cart for a chance to win.