THE Brief

Get beer shoppers stocking up over the Easter long weekend to grab a case of Hahn by developing a clever promotion that ties into the season.

THE way in

Nothing says Easter more than the annual egg hunt, but let’s be honest, other than trying to find crafty hiding locations, it’s not normally as fun for adults.

THE IDEA

Over the Easter period, consumers were invited to join the Hahn Kegg Hunt — a game where scanning revealed instant prizes. If you found a Hahn Easter Kegg, you could win fuel, DoorDash vouchers and free cases of Hahn.

Plus, one lucky player could discover the Kegg full of cash and instantly win $20,000.

We also hid specially marked ‘keggs’ across bottleshop apps, turning it into a virtual hunt. Consumers who found a kegg simply added it to their cart for a chance to win.