THE BRIEF

Position Sprite as the antidote to Nando’s spicy food and target Gen Z with a unique experience.

THE IDEA

Show up where Gen Z hang out with a dual-sided fire engine full of flavour.

One side was classic red in Nando’s branding. Here, we handed out spicy samplers and a range of peri-peri sauces. The other side was bright green in Sprite branding. Here, we cooled down our participants with a refreshing Sprite.

We played a siren every time someone attempted the extremely spicy S.O.S sauce and rewarded them with a Nando’s voucher to redeem in-store. Plus, you could follow the truck’s location via GPS tracking, making it easy to claim free food.