THE BRIEF

Position Sprite as the antidote to Nando’s spicy food and target Gen Z with a unique experience.

THE IDEA

Show up where Gen Z were: beaches, universities, and parks, to turn up the heat then put out the flames with a dual-sided fire engine full of flavour.

THE NANDO’S SIDE

Classic red fire truck in Nando’s branding. Here, we handed out spicy samplers and a range of peri-peri sauces, setting people's mouths on fire.

THE SPRITE SIDE

Sprite branded and bright green. Here, we cooled down our participants with a refreshing ice-cold Sprite.

SPICY SIREN

We played a siren every time someone attempted the extremely spicy S.O.S sauce and rewarded them with a Nando’s voucher to redeem in-store for their bravery.

LIVE TRACKING
Follow the truck’s exact location via live GPS tracking, making it easy to hunt us down to claim free food.