THE WORK

Creative ideation and development of campaign concepts from initial brief to final execution across shopper and brand for Brown-Forman’s portfolio of drinks, with ideas such as ‘BE WHISKEY’D AWAY TO THE USA’, ‘TRUCK LOAD-A-COLA’ and ‘JACK’S PLAY OF THE DAY’.

Crafted on-brand long and short-form copy that connected with target audiences and drove engagement and brand awareness across multiple touchpoints, including social, digital, OOH, radio, shopper, eDM, website, on-pack and path-to-purchase.